Regency Fireplace Products Consumer website
Regency Fireplace Products is a leading manufacturer of gas and wood fireplaces with distribution through a network of over 2500 authorized dealers throughout North America and Australia.
Regency Fireplace Products’ website had served the company well for over 6-years but was looking outdated and was not mobile friendly. Updating the site with a responsive design and feature enhancements such as multilingual capabilities delivered significant improvements in user experience. The project also featured advanced integration with the ERP and marketing platforms.
- Implement a fully responsive solution backed by Kentico CMS
- Improve site architecture and navigation to enable easier browsing and a more frictionless experience
- Create more user-friendly and more visual product pages with bigger images & video
- Increase % of visitors that perform a store search and convert to leads
- Multilingual to support the French Canada market
Thumbs up from users
Following the launch, we measured and 17% increase in store searches, 150% increase in leads and and increased time-on-page on product pages.
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