Regency Fireplace Products Consumer website

about

Regency Fireplace Products is a leading manufacturer of gas and wood fireplaces with distribution through a network of over 2500 authorized dealers throughout North America and Australia.

the project

Regency Fireplace Products’ website had served the company well for over 6-years but was looking outdated and was not mobile friendly. Updating the site with a responsive design and feature enhancements such as multilingual capabilities delivered significant improvements in user experience. The project also featured advanced integration with the ERP and marketing platforms.

Play Video
1 +
Years in Business
950000 +
Web Visits per Year
20000 +
Leads per Year
As the lead for this project I managed the project including stakeholder consultation & requirement documentation, project management, liason between internal and external resources
objectives
  • Implement a fully responsive solution backed by Kentico CMS
  • Improve site architecture and navigation to enable easier browsing and a more frictionless experience
  • Create more user-friendly and more visual product pages with bigger images & video
  • Increase % of visitors that perform a store search and convert to leads
  • Multilingual to support the French Canada market
Regency website design
RESULTS

Thumbs up from users

Following the launch, we measured and 17% increase in store searches, 150% increase in leads and and increased time-on-page on product pages. 

Store searches
Increased leads from coupon downloads
Time on page (Product pages)
“I worked with Corina on several projects developing our corporate brand and creating a leads system that would build sales and provide detailed measurement data to senior management. Corina was able to work with a diverse senior management group as well as a sales and marketing team; understanding their needs and communicating requirements and goals. Her intelligent approach to the whole marketing and sales solution and her deep understanding of technology made her an invaluable leader on our team.”
Deborah Millichamp
Vice President, Regency Fireplace Products

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