Corina Ursu's Resume

I’m a certified HubSpot Inbound Marketing Consultant, and the former Digital Marketing Strategist & Creative Director for a major fireplace manufacturer. My goal is to help businesses implement strategic, budget-friendly marketing programs that naturally attract, educate, and earn the trust of their ideal buyers.

Take a look at my resume and the skills I accumulated in over 20 years or working in marketing.

Experience

Web Imagine

Hubspot Inbound Marketing Consultant (June 2020 - present)

Certified Hubspot Consultant providing setup & integration, campaign management and training services. Working with a diverse set of companies from home improvement services to SaaS startups and virtual events.

Regency Fireplace Products

Digital Marketing Strategist & Creative Director (2015-2020)

Develop and provide expert planning for multi-channel marketing strategies to enhance customer experience and build brand presence through content across digital channels including website, social media, email & online advertising.

Worked collaboratively to define the annual corporate marketing strategy objectives and goals
Managed the creative team responsible for web development & all marketing materials print – web – video
Project and campaign management, strategy, and resource planning
Worked to develop web roadmaps for consumer websites and dealer portal
Lead implementation of Hubspot (CRM & marketing automation software)
Administered all marketing automation (Hubspot): Lead conversion paths, scoring and qualification, email nurture campaigns, list management, workflows, reporting
Used web analytics and sales data to maximize sales conversion and optimize the user experience
Managed cross-department projects and maintained and built relationships with outside agencies and partners
B2B communication and support including training for reps and dealers

Creative Director (2002-2015)

Deep experience in identifying consumer insights and leading the creative process to deliver campaigns across various media, in-store, social and online touchpoints.

Managed the creative team responsible for all marketing materials print – web – video
Art direction: brochures, flyers, direct mail, POS, trade-shows & event materials
Directed photo and video shoots
Supported annual product launches – online and offline
Implemented in-house marketing process, briefing system, approval process & project management software

NetNation Communications

Graphic Designer (1998-2001)

Worked on diverse print and online projects for NASDAQ listed web hosting company as well as two subsidiaries (Stormix & Domain People).

Google Analytics Individual Qualification

Google Ads Search Certification

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