Corina Ursu's Resume
I’m a certified HubSpot Inbound Marketing Consultant, and the former Digital Marketing Strategist & Creative Director for a major fireplace manufacturer. My goal is to help businesses implement strategic, budget-friendly marketing programs that naturally attract, educate, and earn the trust of their ideal buyers.
Take a look at my resume and the skills I accumulated in over 20 years or working in marketing.
Hubspot Inbound Marketing Consultant (June 2020 - present)
Certified Hubspot Consultant providing setup & integration, campaign management and training services. Working with a diverse set of companies from home improvement services to SaaS startups and virtual events.
Regency Fireplace Products
Digital Marketing Strategist & Creative Director (2015-2020)
- Worked collaboratively to define the annual corporate marketing strategy objectives and goals
- Managed the creative team responsible for web development & all marketing materials print – web – video
- Project and campaign management, strategy, and resource planning
- Worked to develop web roadmaps for consumer websites and dealer portal
- Lead implementation of Hubspot (CRM & marketing automation software)
- Administered all marketing automation (Hubspot): Lead conversion paths, scoring and qualification, email nurture campaigns, list management, workflows, reporting
- Used web analytics and sales data to maximize sales conversion and optimize the user experience
- Managed cross-department projects and maintained and built relationships with outside agencies and partners
- B2B communication and support including training for reps and dealers
Creative Director (2002-2015)
- Managed the creative team responsible for all marketing materials print – web – video
- Art direction: brochures, flyers, direct mail, POS, trade-shows & event materials
- Directed photo and video shoots
- Supported annual product launches – online and offline
- Implemented in-house marketing process, briefing system, approval process & project management software
Graphic Designer (1998-2001)
Worked on diverse print and online projects for NASDAQ listed web hosting company as well as two subsidiaries (Stormix & Domain People).
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