Hubspot Enterprise Implementation

Delta, BC, Canada
Tech Stack: Hubspot Marketing Enterprise, Hubspot Sales Pro
Regency-web
ABOUT

Regency Fireplace Products is a leading manufacturer of gas and wood fireplaces with distribution through a network of over 2500 authorized dealers throughout North America and Australia.

CHALLENGE

Regency purchased Hubspot Marketing Enterprise, Sales Pro and Service Pro products. The vision was to roll out HubSpot across the organization, starting with marketing and sales and extending to over 500 3-rd party independent stores.

Time limitations included life expiry of a leads software product. 

40
Years in Business
500
Users
25000
Leads
OBJECTIVES
  • Transition from a mix of 3 different marketing software packages (leads management, email and automation) to a integrated software package
  • Improve user experience
  • Increase % of leads that get qualified and get assigned to sales reps 
  • Multilingual to support the French Canada market
Regency-web
guide-gas-fireplaces-thumbnail
Ebook-Gasfireplaces
RESULTS
Marketing
  • Increased Leads From E-Book Downloads
  • Increased agility & improved the efficiency of marketing team – as Hubspot is easy to use and more templates and assets were built – more staff were trained and were able to develop landing pages and emails as needed
  • More precise lead assignment – decrease in leads getting rejected by the stores because of product line mis-match or areas served (custom development)
  •  Better communication with potential customers by use of chat-bot
Sales
  • Increased visibility of sales activity (calls, emails, meetings, follow-ups)
  • Increased Quality Of Leads Assigned To Sales
  • Increase User Engagement
80 %
Increased Leads
65 %
Increased Quality Of Leads Assigned To Sales
70 %
Increase User Engagement

Happy Customers

LET'S CONNECT

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