Successful 30 year old business, frozen seafood and meat distributor from Ontario with direct distribution nationwide.
Sealand has been using Hubspot as it’s CRM for over 2 years but the integration with it’s ecommerce platform was deficient and they were not able to setup any shopping cart recovery emails. Messy data & missing contact info was a problem for sales reps.
- Ensure data consistency in Hubspot CRM
- Improve user experience
- Expand use of email and marketing automation
- Improved data accuracy across entire marketing and sales funnel
- Implemented data hygiene strategy, including automations for: addresses and phone numbers standardization, map link creation, formatting names & phone numbers, deduplication.
- Transition of website from WooCommerce to Shopify, allowed for better visibility into the product orders and reduced the time needed to enter manual orders by approximately 50%.
- Implemented email strategy for different client segments (carts abandoned, re-order after 40 days, re-engage after 90 days) resulting in 527% YoY increase in revenue attributed to marketing.
We were at our wits end with HubSpot but knew there was much value in the platform, we were just lost on how to navigate it. We were making call after call into the general customer service and this was getting us absolutely nowhere. We found Corina as a HubSpot Consultant and she opened our eyes to the benefits and functions of HubSpot. Her professionalism and knowledge on the HubSpot platform and ability to make it perform and integrate with our website and social platforms, is a business life saver. Corina is part of our team and is involved in all of our marketing and CRM meetings and she is our go to for troubleshooting. Her response time to help with on the spot technical issues is reliable with very quick turn around for answers and solutions to problems. Corina is very committed to learning our business and is dedicated to helping us grow. We are so happy to have found Corina to work with us on our journey!!! Anyone managing a customer database with HubSpot, should have Corina on their team!
Operations Manager | Sealand Quality Foods
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