Projects & Case Studies

Sealand has been using Hubspot as it’s CRM for over 2 years but the integration with it’s ecommerce platform was deficient and they were not sending any targeted email communications to existing clients.  Messy data & missing contact info was a problem for  sales reps.

Web Imagine implemented Hubspot Service Hub, providing visibility during the entire customer journey. We worked with the Boardable team to define and implement a Customer Health Score based on product usage, that is used in several areas from at-risk assessment and management to onboarding and renewal management. 

Together has been using Hubspot for CRM and email marketing. Some of the leads generated from advertising on specialty health related websites had emails with typos or disabled mailboxes,  resulting in high bounce rates for the onboarding emails. Because high bounce rates affect the company's sending score they were looking for a solution.

When the pandemic forced Laugh Dot Events to re-invent themselves into a virtual events company they needed a CRM to manage their sales and communications with prospects. They choose Hubspot and started using the Sales, Service and Marketing hubs.

Using many unconnected apps has proven very challenging as there was no visibility on lead generation campaigns and lead follow-up. The focus of this project was to get as many of the pre-purchase customer interactions (marketing & sales) under the same umbrella in Hubspot.

Sealand has been in business for over 30 years with many loyal repeat customers but their Google reviews were low at 3.4 stars and were dominated by some random rants. Website did not have any product reviews.

The vision was to roll out HubSpot across the organization, starting with marketing and sales and extending to the 3-rd party independent stores.